Save-On-Foods is following suit with Loblaws by offering $25 gift cards to customers, although the company was not a participant in industry-wide bread price-fixing.
According to a statement on the company's website Darrell Jones, President of Save-On-Foods, says he's concerned about what happened with the recent price fixing issue.
"It is important for you to know that we at Save-On-Foods had no knowledge of, nor were we involved in, this illegal activity," it reads. "We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices. So we're making it easy for you to receive our own $25 offer, through our More Rewards program."
In turn the company states it will seek compensation from the bread suppliers involved.
Save-On-Foods will also offer customers the option to donate the $25 dollar gift card to a local food bank.
Those who held an active More Rewards card before Dec. 31, 2017 are eligible for the offer.
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