Last week's speaker at the High River Chamber of Commerce breakfast was all about innovation.

High River's Judy McMillan-Evans has been going it alone in various business ventures for 43 years and says one thing is true, entrepreneurs don't do it for the money.

"Most aren't. It's what you do with your time that is what excites most entrepreneurs. It's the passion of the journey, the fight, the adventure of it all."

McMillan-Evans, who managed to survive Pierre Trudeau's National Energy Program in the 1970's says this economic downturn's been even tougher on entrepreneurs.

But she says that simply forces them to get smarter.