The International Balloon Festival in High River this Fall will truly live up to its name.

Organizer Jamie Kinghorn says the event will go the weekend after the car show this year but for a very good reason, pilots will go straight from High River to Albuquerque, New Mexico.

"That's the biggest event in the world and our pilots like to use us. They'll fly from wherever they are in the world to High River, participate in our event, and then they'll travel down to Albuquerque the following weekend."

He says it just means there'll be ten straight days of celebrations in the town between the car show and the balloon festival.

The Balloon Festival will run from September 27 to October 1 this year.