The High River flood claimed another victim this week, it just took a few years for it to happen.

Owner Claire Noad is closing "The Moovie Ranch" in Southeast High River.

He says things were never the same for him after the 2013 flood.

"We didn't get the flood in the building or anything. But, so many people moved out of town and never came back that we lost about 70% of our business at that time and it never came back."

Many on social media are talking about the tradition of going there on a Friday or Saturday night every week, and Noad says he appreciated that tradition.

"Well it's been 16 years of tradition for a lot of community. And at our peak times we'd have 30 people wandering around here on a Friday night, just looking, talking and visiting. It was a gathering point."

At the age of 72 "Moovie Ranch" owner Claire Noad says he doesn't want to put any more money into a business that he can't pull a profit out of anymore. Photo - Russell Skeet.

Noad says he's had a great 16 year run, but between the customer base changing and the addition of a slew of new Canadian video streaming services the writing was on the wall.

Interestingly Noad says "Netflix" didn't hurt him, but the new Canadian channels like "Crave" and "Showme" with their three month free trials in the middle of winter when he'd normally be doing very well renting movies to people not wanting to venture out.

In the meantime, he's busy selling all his inventory and says he'll close the doors once it's all gone.